Fashion is increasingly influenced by consumers, rather than designers and editors as it has been traditionally. With the rise of social media and influencers, what is and is-not fashion is determined by those who actually live the lifestyle. This is particularly true when it comes to the rise in urban wear and the brands who create them.
Urban wear, firmly solidified in modern-day fashion, continues to grow. It has evolved and although it may not be mainstream, it no longer belongs to one sub-culture. Borrowing looks from the past for a youthful generation, it shares a close link with hip hop and sneaker culture. Urban streetwear has become somewhat of a lifestyle.
With this, certain cult brands have emerged, offering their wearers instant street cred. One of those brands is the Anti Social Social Club (as seen here). With collections that are very limited (and completely sold out), the brand has gained notoriety from celebrities and millennials alike who are willing to pay hefty amounts for the goods. The brand represents this generation in the way it operates and in the name itself: being anti-mainstream yet still finding ‘their people.’
“The best fashion show is definitely on the street. Always has been, always will be,” said the late, great Bill Cunningham, a renowned street photographer. This shoot came together when I met 3 incredibly talented photographers at an event. A few weeks later, we took to the streets of Rosebank.
Cap: Guard the Vintage
Jacket: Anti Social Social Club